Cookie & Privacy Policy
Last updated: 28.07.2026.
Introduction
Dentsu Latvia is part of dentsu - a global media, marketing and communications group. We help clients improve advertising, communications and growth solutions through media, creativity, data and technology.
We are committed to protecting the privacy of individuals who interact with our website, services and communications. This Cookie & Privacy Policy explains what personal data we may collect, how it is collected, why it is used, how cookies and similar technologies are used on this website, and how you can manage your privacy preferences.
Personal data is processed in accordance with applicable privacy and data protection laws, including the General Data Protection Regulation (GDPR) and personal data processing rules applicable in the Republic of Latvia.
We aim to be transparent about how personal data is collected, used and shared, including when we use analytics and advertising technologies such as Google Analytics 4, Google Ads, Google Tag Manager and Google Consent Mode.
What data do we collect, how is it collected and for what purpose?
We only collect personal data where there is a clear business, legal or operational reason to do so. The table below explains the main categories of data we may collect, the sources from which it may be collected and the purposes for which it may be used.
Except as otherwise expressly stated in this policy, we will not collect additional categories of personal data or use the personal data we collect for materially different, unrelated or incompatible purposes without providing appropriate notice.
| Category of Data Collected | How and From What Source Collected | Business Purpose For Which Data May Be Used |
|---|---|---|
| Contact information (name, email address, job title, company, country) | User completing a web form on the Website(s), contacting us, registering for one of our events or subscribing to the newsletter | To provide the requested service, contact you, market our services to you and provide information about events |
| Cookie ID/IP address/Browser/Device ID/Location data | Cookies | See “cookie” section below |
| Curriculum Vitae (contact information, job history, nationality) | Via Jobvite application | To consider you for a role at dentsu Latvia |
| Website and device data (page visits, clicks, session data, browser, device type, operating system) | Collected through cookies, tags and similar technologies when visiting the website | To analyse website performance, understand user behaviour, improve user experience and identify technical issues |
| Analytics data | Collected through analytics tools such as Google Analytics 4, depending on the user’s cookie consent choices | To measure website traffic, analyse visited pages, evaluate engagement and improve website content and structure |
| Advertising and campaign interaction data | Collected through advertising and measurement technologies such as Google Ads, Google Tag Manager and Google Consent Mode, depending on the user’s cookie consent choices | To measure advertising performance, track conversions, analyse campaign effectiveness and improve digital marketing activities |
| Marketing and personalisation data | Collected when the user gives consent to marketing or advertising cookies | To create remarketing audiences, personalise advertising, measure ad performance and show more relevant advertising across digital platforms |
| Communication preferences | Provided by the user through forms, email communication or cookie settings | To manage communication preferences, cookie consent choices and marketing opt-ins or opt-outs |
| Consent records | Collected through the website cookie consent solution | To store and respect user cookie preferences, including consent for analytics, advertising, advertising data use and ad personalisation |
What are cookies?
Cookies are small text files stored on your device when you visit a website. Cookies help the website function properly, remember certain preferences, measure website performance and, where consent is given, support analytics and marketing activities. Some cookies are necessary for the website to operate and cannot be disabled. Other cookies, such as analytics, marketing and personalisation cookies, are only used if you provide consent.
Types of cookies we use
- Strictly necessary cookies: These cookies are required for the website to function properly. They enable basic features such as page navigation, security, language settings and access to secure areas of the website. These cookies do not require consent.
- Analytics cookies: Analytics cookies help us understand how visitors use our website. They allow us to measure traffic, analyse user behaviour, identify which pages are visited most often and improve website performance and content. Analytics cookies are only used if you provide consent.
- Marketing and advertising cookies: Marketing and advertising cookies may be used to measure advertising performance, track conversions, create remarketing audiences and show more relevant advertising across digital platforms. Marketing and advertising cookies are only used if you provide consent.
- Functional and personalisation cookies: Functional and personalisation cookies may be used to remember your preferences and provide a more personalised website experience, such as remembering selected settings or improving content relevance. These cookies are only used if you provide consent.
- Use of Google services: We use Google services, including Google Analytics 4, Google Ads, Google Tag Manager and Google Consent Mode, to measure website performance, understand user behaviour, analyse campaign results and improve our digital marketing activities.
Depending on your cookie consent choices, Google tags may be used for website analytics, advertising measurement, conversion tracking, campaign performance analysis, remarketing, audience creation and personalised advertising.
Where you provide consent, certain information about your interactions with our website may be shared with Google for advertising measurement and performance analysis purposes. This may include information about page visits, clicks, conversions and other website interactions.
Where you provide consent to marketing and advertising cookies, your data may also be used for personalised advertising, including remarketing and audience-based advertising across Google advertising products.
Google Consent Mode
This website uses Google Consent Mode to adjust how Google tags behave based on your cookie consent preferences. Google Consent Mode helps us respect your choices by informing Google whether consent has been granted or denied for analytics, advertising storage, advertising data use and ad personalisation.
The following consent signals may be used:
- analytics_storage - controls whether analytics cookies may be stored;
- ad_storage - controls whether advertising cookies may be stored;
- ad_user_data - controls whether user data may be shared with Google for advertising measurement purposes;
- ad_personalization - controls whether data may be used for personalised advertising and remarketing.
If consent is not granted, Google services operate in a restricted mode, and the use of cookies, advertising identifiers and personalised advertising signals is limited according to your consent choices.
Data sharing with third parties
We may share certain website interaction data with trusted technology, analytics and advertising partners where this is necessary to provide analytics, advertising measurement or marketing services. These partners may include Google Analytics 4, Google Ads, Google Tag Manager and other analytics or advertising platforms used by dentsu Latvia. The use of data by these service providers is subject to their own privacy policies and data processing terms.
Managing your cookie preferences
When you first visit our website, you can choose which types of cookies you allow.
You can change or withdraw your cookie consent at any time by opening the cookie settings on our website.
Withdrawing consent does not affect the lawfulness of data processing carried out on the basis of consent before it was withdrawn.
Data retention
Cookies and related data are stored only for as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by applicable law.
The retention period may vary depending on the type of cookie, the purpose of processing and the service provider used.
Your rights
Depending on applicable data protection laws, you may have the right to request access to your personal data, request correction of inaccurate data, request deletion of your data, object to certain types of processing, restrict processing, withdraw consent, request data portability or submit a complaint to a data protection supervisory authority.
To exercise your rights, please contact us using the contact details provided on this website.
Changes to this policy
We may update this Cookie & Privacy Policy from time to time to reflect changes in legal requirements, technology, our services or the way we use cookies and tracking technologies.
The latest version of this policy will always be available on this page.
Contact
If you have any questions about this Cookie & Privacy Policy or how dentsu Latvia processes personal data, please contact us using the contact details provided on this website.