Latest news and research

dentsu starts a new partnership with SEB Bank across the Baltics
dentsu will become SEB Bank’s media partner for marketing and communications across all three Baltic countries by the end of 2025. Learn how strategic excellence and collaboration led to this partnership.

Digital outdoor media is taking over Riga
Outdoor media companies are actively expanding their digital screen networks, installing new solutions in high-traffic areas.

Retail media – a powerful channel with impact on sales
As people shop more frequently, in-store advertising messages are no longer just “background noise” - they’ve become a noticeable part of the shopping experience.

Black Friday 2025: Start Preparing Early!
Black Friday is the most anticipated time of the year in e-commerce and retail. Get ready early!

Linda Saulīte-Subatniece receives a Special Mention at the 2025 Dentsu Northstar Awards!
Linda Saulīte-Subatniece, Managing Director of dentsu Latvia, has been named a finalist in the Dentsu Northstar Awards, earning a Special Mention in the “People & Culture” category!

Latvian Advertising Market 2025: Growth Slower Than Forecast
According to data from the Latvian Advertising Association for the first half of 2025, the total advertising market volume reached €46.3 million, but growth remains modest at just +0.8%.

