Latest news and research
Latvia’s Advertising Market Grows to €94 Million in 2025
Despite the decline in investment, local digital media continue to deliver reach comparable to global players such as Meta, Google, and LinkedIn. Local digital channels offer advertisers broader opportunities—including more engaging ad formats and content-driven advantages—that allow them to build strong, recognizable brands over the long term.
Viewer Numbers Rise: 2026 Winter Olympics Attract More TV Audiences than 2022
TV broadcasts of the Olympic Games reached a larger audience this year than in 2022.
Opportunities for Brands to Stand Out on X: Timeline Takeover & Spotlight Takeover
X platform’s Timeline and Spotlight Takeover solutions help brands increase visibility, capture attention, and drive engagement in real-time moments.
Meta Ads soon will become more expensive (by at Least +2%)
Meta is introducing new “location fees” across Europe, potentially increasing ad costs by at least 2%—learn what this means for advertisers and how to maintain efficiency.
Advertising that won’t go unnoticed. 3D DOOH at Origo
Starting March 1, the largest 3D DOOH screen in the Baltics will launch at Origo, a 210 m² wall featuring impressive 3D effects and dual‑sided visibility. An ideal format for powerful brand messages
Ad swiping: Advertising on Tinder is now available in Latvia
Tinder ads allow brands to integrate seamlessly into the app’s swiping experience by using a full‑screen, visually engaging ad format