Advertising that won’t go unnoticed. 3D DOOH at Origo.
Starting March 1, Latvia’s media landscape will gain a new dimension, quite literally. At the Central Station and T/c Origo, the largest 3D digital screen in the Baltics will begin operation: a 210 m² premium DOOH wall that enables brands to engage audiences in the urban environment with impressive 3D visual effects.
The screen will be located at one of Riga’s busiest traffic hubs, providing visibility from three directions - Marijas Street, Satekles Street, and Raiņa Boulevard. This placement will allow brands to reach audiences up to 328,196 times per week, delivering a WOW effect that’s hard to ignore.
The highest traffic intensity in Riga
Point A - the flow of people moving from 13. Janvāra Street toward Origo. Point B - the flow heading toward Origo from Marijas Street and Satekles Street. Point C - the 3D viewing point! The flow approaching the intersection from Raiņa Boulevard will see both sides of the screen simultaneously, allowing them to fully experience the 3D effect.
The supported ad duration will be just 6 seconds, ensuring maximum impact in an area with high traffic intensity and a very short attention window. This makes the screen an ideal environment for fast but powerful brand messaging.
Even without using the 3D effect, this DOOH format provides dual‑sided visibility, effectively doubling brand presence with a single creative asset.
For this type of advertising, creative materials must be adapted to specific technical requirements and guidelines.
Our Dentsu Creative team can help your company develop advertising tailored to this format — get in touch with us to learn more!
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