Opportunities for Brands to Stand Out on X: Timeline Takeover & Spotlight Takeover

Most X users come to the platform to follow topics and news that matter to them. By properly tailoring brand advertising on the platform, brands can effectively capture attention and generate interest.

76% of users visit X for the latest information and to follow topics of personal interest in real time. Research shows that when users see content they care about, 84% take at least one action, such as engaging with a brand during key events. This means that during cultural and social moments, brands appearing in the right context have a higher chance of capturing attention and driving interest.

Timeline Takeover places a brand’s content at the very top or in a highly prominent position within a user’s main feed, ensuring maximum visibility as the content is seamlessly integrated into the user’s daily experience.

Spotlight Takeover highlights the brand in X’s Spotlight section, the primary attention zone for users seeking news or trending content. This ensures the brand is noticed even if the user is not actively scrolling through their feed.

The combined effect of X’s Takeover Bundle (Timeline + Spotlight) delivers up to 300,000 daily impressions, helping brands stand out within the app, strengthen awareness, and boost key KPIs—particularly during product launches or moments of brand discovery.